HIGHER EDUCATION MARKET SEGMENTATION
The paper analyzes the issue of identification of market segments in the higher education market. Segmentation is an important tool in achieving competitive advantage especially in mature and highly competitive markets. The higher education market is highly competitive especially in recent times whe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Polytechnic of Šibenik
2021-07-01
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| Series: | Elektronički Zbornik Radova Veleučilišta u Šibeniku |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=378359 |