Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Factors influencing the adoption of a healthy eating campaign by federal cross-sector partners: a qualitative study

Abstract Background The Eat Well Campaign (EWC) was a social marketing campaign developed by Health Canada and disseminated to the public with the help of cross-sector partners. The purpose of this study was to describe factors that influenced cross-sector partners’ decision to adopt the EWC. Method...

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Bibliographic Details
Main Authors: Melissa Anne Fernandez, Sophie Desroches, Mylène Turcotte, Marie Marquis, Joëlle Dufour, Véronique Provencher
Format: Article
Language:English
Published: BMC 2016-08-01
Series:BMC Public Health
Subjects:
Adoption
Compatibility
Cross-sector partners
Diffusion of innovations
Nutrition
Relative advantages
Online Access:http://link.springer.com/article/10.1186/s12889-016-3523-x

Internet

http://link.springer.com/article/10.1186/s12889-016-3523-x

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