Growth Strategies of Media Companies: Efficiency Analysis

Growth Strategies of Media Companies: Efficiency Analysis

Estrategias de crecimiento de las empresas de medios: análisis de eficiencia Estratégias de crescimento das empresas de mídia: análise de eficiência This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing—internationalization or diversification—...

Full description

Bibliographic Details
Main Authors: Mercedes Medina, Alfonso Sánchez-Tabernero, Arturo Larrainzar
Format: Article
Language:English
Published: Universidad de La Sabana 2019-12-01
Series:Palabra Clave
Subjects:
Communication administration
economics of communication
merger
acquisitions
competition
international trade
Online Access:https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/9905

Internet

https://palabraclave.unisabana.edu.co/index.php/palabraclave/article/view/9905

Similar Items