Digital marketing and sales technologies: big data and synergy effect

Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capa...

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Bibliographic Details
Main Authors: V. Ya. Konks, E. V. Krasnov, E. V. Sumarokova
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2019-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1648