Digital marketing and sales technologies: big data and synergy effect
Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2019-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1648 |