PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL
Abstract: Tourism is one of the most essential sector for several countries because it affects the economic growth. Festival, as a part of event tourism, can be used as tourist attraction. To achieve success in festival, some conditions have to be fulfilled i.e memorable experience of festival, keen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mercu Buana
2017-08-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Subjects: | |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1619 |