Marketing ‘Literary England’ beyond the special interest tourist

Marketing ‘Literary England’ beyond the special interest tourist

The paper examines the likelihood of mainstream (US general sample) and special interest tourists (literary society members) travelling to English literary tourism destinations. The study applied a mixed methods approach comprising a correlational study of two comparative consumer surveys together w...

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Bibliographic Details
Main Authors: Claire Ingram, Christos Themistocleous, Jillian M. Rickly, Scott McCabe
Format: Article
Language:English
Published: Elsevier 2021-11-01
Series:Annals of Tourism Research Empirical Insights
Subjects:
Literary tourism
Destination marketing
Special interest tourist
Mainstream tourist
International tourism
Online Access:http://www.sciencedirect.com/science/article/pii/S2666957921000094

Internet

http://www.sciencedirect.com/science/article/pii/S2666957921000094

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