Wine industry market strategies. Case study: Lacerta Winery

Wine market in Romania is in constant development. More and more manufacturers appear on the market, and the competition is increasingly fierce. Although it has an area of the largest planted with vines, Romania is not distinguished among major exporters. Using EU funds made available, new manufa...

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Bibliographic Details
Main Authors: NEACSU Nicoleta Andreea, MADAR Anca
Format: Article
Language:English
Published: Transilvania University Press 2017-01-01
Series:Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:
Online Access:http://webbut.unitbv.ro/Bulletin/Series%20V/BULETIN%20I/37_Neacsu_Madar.pdf