Inbound marketing as an integral part of the marketing strategy of a modern enterprise
The essential premise of this publication is to define the benefits brought to modern enterprises by introduction of multi-channel marketing strategy, or inbound marketing, to their business.This article defines the factors and processes that influence the effective course of actions undertaken in t...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2014-06-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/inbound-marketing-as-an-integral-part-of-the-marketing-strategy-of-modern-enterprise/ |