Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective
Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an...
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| Format: | Article |
| Language: | English |
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Sciendo
2014-07-01
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| Series: | Topics in Linguistics |
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| Online Access: | https://doi.org/10.2478/topling-2014-0006 |