The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers

Consumer Perceived Corporate Social Responsibility Authenticity (CPCSRA) belongs to the field of micro Corporate Social Responsibility (CSR) research. In general, understanding the formation mechanism of CPCSRA could make it better able to play its role in several ways. Firstly, most previous studie...

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Bibliographic Details
Main Authors: Jing Yu, Changjun Jiang, Xiaohong Zhuang, Sanggyun Na, Zongmin Cui
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Sustainability
Subjects:
corporate social responsibility (csr)
consumer perceived corporate social responsibility authenticity (cpcsra)
formation mechanism
consumer perceived csr commitment
consumer perceived csr motivation
empirical study
Online Access:https://www.mdpi.com/2071-1050/12/6/2479

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https://www.mdpi.com/2071-1050/12/6/2479

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