Neuromarketing: Understanding Customers' Subconscious Responses to Marketing
This article presents neuromarketing as a way to detect brain activation during customer engagement. Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. We established a Virtual Customer Journey model base...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Carleton University
2012-12-01
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| Series: | Technology Innovation Management Review |
| Subjects: | |
| Online Access: | http://timreview.ca/sites/default/files/article_PDF/Suomala_et_al_TIMReview_December2012.pdf |