The Impact of Online Consumer Reviews (OCR) on Online Consumers’ Purchase Intention
Purpose – The goal of this research is to examine the impact of Online Consumer Review (OCR) on online customer purchasing intention in online shopping sector in Turkey. Design/methodology/approach – In this study, quantitative research techniques were utilized. Primary data of the study was collec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/index.php/isarder/article/view/1058 |