Are meat options preferred to comparable vegetarian options? An experimental study

Abstract Objective Reducing meat consumption would have substantial benefits both in terms of health and environmental impact, but meat options may be more attractive to customers than meat-free options. This study tested this by presenting UK adults (n = 540) with a series of pictures showing two m...

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Bibliographic Details
Main Authors: Rachel Pechey, Gareth J. Hollands, Theresa M. Marteau
Format: Article
Language:English
Published: BMC 2021-01-01
Series:BMC Research Notes
Subjects:
Online Access:https://doi.org/10.1186/s13104-021-05451-9