Market Entry Mode Choice: Theory and Practice. Comparing China and Brazil Cases
The purpose of this article is to give a brief introduction into a work, which investigated the differences between the actual strategic approach, that a company executes when entering a new market, with the approach offered by various theories. Due to confidentiality agreement signed with the compa...
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| Format: | Article |
| Language: | English |
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Jurist, Publishing Group
2016-04-01
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| Series: | Sravnitelʹnaâ Politika |
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| Online Access: | https://www.comparativepolitics.org/jour/article/view/430 |