Comparative Analysis of Key Factors Encouraging Food Delivery App Adoption Before and During the COVID-19 Pandemic in Thailand

Comparative Analysis of Key Factors Encouraging Food Delivery App Adoption Before and During the COVID-19 Pandemic in Thailand

This study examines and compares the crucial factors encouraging Thai customers to use food delivery apps before and during the COVID-19 pandemic on the basis of the modified conceptual paradigm of Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), including the following external factor...

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Bibliographic Details
Main Authors: Jankit Chotigo, Yasuo Kadono
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Sustainability
Subjects:
food delivery
application quality
trust
convenience
COVID-19
Thailand
Online Access:https://www.mdpi.com/2071-1050/13/8/4088

Internet

https://www.mdpi.com/2071-1050/13/8/4088

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