RHETORIC USE IN ADVERTISING
Post-modern world (or global world) is characterized by the consumption and consumerism encouraged by the mass media. Therefore advertising has a key role in fostering the results on sales of companies. This essay intends to examine how the language works to get these results: what are the procedure...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Estadual do Oeste do Paraná
2008-08-01
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| Series: | Travessias |
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| Online Access: | http://e-revista.unioeste.br/index.php/travessias/article/view/3039 |