Use of Menu Design Techniques: Evidences from Menu Cards of Restaurants in Alanya
This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional. In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey. Both qualitative and q...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Akdeniz University Tourism Faculty
2018-12-01
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Series: | Advances in Hospitality and Tourism Research |
Subjects: | |
Online Access: | http://dergipark.gov.tr/ahtr/issue/41106/440123?publisher=akdeniz |