Use of Menu Design Techniques: Evidences from Menu Cards of Restaurants in Alanya

This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional.  In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey. Both qualitative and q...

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Bibliographic Details
Main Authors: Bahattin Özdemir, Oğuz Nebioğlu
Format: Article
Language:English
Published: Akdeniz University Tourism Faculty 2018-12-01
Series:Advances in Hospitality and Tourism Research
Subjects:
Online Access:http://dergipark.gov.tr/ahtr/issue/41106/440123?publisher=akdeniz