The Role of Customer Relationship Management in Indonesia Business

Companies need to have tactics to win business competition. One way that can be used by the company is to recognize and understand the customer. Companies that perform customer relationship management will be able to sustain its business. The existence of customers is the driving force of business e...

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Bibliographic Details
Main Authors: Erna Andajani, Nurul Badriyah
Format: Article
Language:English
Published: Universitas Islam Malang 2017-03-01
Series:Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Online Access:http://riset.unisma.ac.id/index.php/jema/article/view/217