Key provisions humanities research advertising and advertising exposure
The basic directions of advertising studying as part of the research subject of separate social and humanitarian sciences. The definition of advertising is given. It’s considered as a holistic socioeconomic phenomenon, which consists of three basic components: advertising as a product, the final in...
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| Format: | Article |
| Language: | English |
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Publishing House "Grani"
2015-05-01
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| Series: | Granì |
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| Online Access: | https://grani.org.ua/index.php/journal/article/view/241 |