The Interference of Buyer-Seller Relationship and Trust Dimension in the Price Unfairness Perception
The existing theory about the issue price perception of injustice argues that this is influenced by different dimensions of trust associated with the relationship between the buyer and the seller. Some authors argue that the longer the relationship and the greater the confidence, the higher perceive...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2018-08-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.imed.edu.br/index.php/raimed/article/view/2102 |