Effects of women representation in advertising on customers' attitudes
The influence of advertising on creating social attitudes and customer behavior is visible both on rational and emotional level. Due to that, advertising creates psychological effects, and is also in conflict with moral and ethical standards of the society which should be based upon. Stereotypical r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2018-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2018/0354-34711803192S.pdf |