Egoism as a driving force of users' activity in social media and social networking on Internet

This article is devoted to the question of functioning of social media and social networking. Represented issues propose the hypothesis of egoism as a driving force of users' activity in social media and social networking on Internet and take the election campaign of Barak Obama as an empirical...

Full description

Bibliographic Details
Main Author: Y V Budovskaya
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2011-06-01
Series:RUDN Journal of Studies in Literature and Journalism
Subjects:
Online Access:http://journals.rudn.ru/literary-criticism/article/view/4578