Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment
Building a strong and lasting relationship between a brand and its consumers can be routed out by applying “the theory of attachment” in the marketing. This article aims to identify the best interaction between promotional and advertising plans as the resources of creating brand attachment in the du...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-11-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_63843_c76759bec66ee979900f1e870212f42b.pdf |