Consumer Resistance: Different theoretical Stages of the Same Concept
<p>Consumer resistance studies have gone through different stages of conceptual understanding. Thus, this theoretical essay aims to analyze the different stages of the resistance notion in consumption studies, and to develop an analytical framework with a historical evolution representation. B...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2014-03-01
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| Series: | REMark: Revista Brasileira de Marketing |
| Subjects: | |
| Online Access: | http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2531 |