Characteristics of the consumer preferences research process
Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences. Although it seems a concept difficult to grasp, it was shown that consumer preference...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University
2013-05-01
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| Series: | Global Economic Observer |
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| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_1_no_1/geo_2013_vol1_art_015.pdf |