The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vasile Goldis University Press
2015-07-01
|
| Series: | Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/sues-2015-0015 |