The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective

Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current...

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Bibliographic Details
Main Author: Muresan Lavinia
Format: Article
Language:English
Published: Vasile Goldis University Press 2015-07-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
placebo effect
brand
price
country of origin
Online Access:https://doi.org/10.1515/sues-2015-0015
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spelling doaj-7a7a11f7ae6e49809e70ad8cfd7a6b372021-09-05T14:00:49ZengVasile Goldis University PressStudia Universitatis Vasile Goldis Arad, Seria Stiinte Economice1584-23392015-07-0125210811410.1515/sues-2015-0015sues-2015-0015The Effect of the Country of Origin on the Consumer, from the Placebo Effect PerspectiveMuresan Lavinia0PhD Candidate West University of TimisoaraAlthough it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was testedhttps://doi.org/10.1515/sues-2015-0015placebo effectbrandpricecountry of origin
collection DOAJ
language English
format Article
sources DOAJ
author Muresan Lavinia
spellingShingle Muresan Lavinia
The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
placebo effect
brand
price
country of origin
author_facet Muresan Lavinia
author_sort Muresan Lavinia
title The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
title_short The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
title_full The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
title_fullStr The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
title_full_unstemmed The Effect of the Country of Origin on the Consumer, from the Placebo Effect Perspective
title_sort effect of the country of origin on the consumer, from the placebo effect perspective
publisher Vasile Goldis University Press
series Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
issn 1584-2339
publishDate 2015-07-01
description Although it is mostly used in Medicine, the placebo effect has been exploited in Marketing as well, in recent years. In Medicine, the placebo effect is defined as the improving state of a patient as a result of administering a simulated treatment, without any therapeutic healing effect. The current paper presents the results obtained in the studies that tested the placebo effect in marketing, and the conclusions of an experiment in which the possibility of producing the placebo effect on the consumer when the country of origin of an identical product differs was tested
topic placebo effect
brand
price
country of origin
url https://doi.org/10.1515/sues-2015-0015
work_keys_str_mv AT muresanlavinia theeffectofthecountryoforiginontheconsumerfromtheplaceboeffectperspective
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