Teaching Qualitative Market Research: Multi-Perspectival Evaluation of a Curriculum Innovation
The principal goal of teaching qualitative market research in a business degree programme at a university of applied sciences is to provide students with methodological skills that prove applicable in practice and are, at the same time, compliant with prevailing standards of academic research. Creat...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
FQS
2011-03-01
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| Series: | Forum: Qualitative Social Research |
| Subjects: | |
| Online Access: | http://www.qualitative-research.net/index.php/fqs/article/view/1598 |