CAN TRADITIONAL RETAILERS USE STRATEGY TO FIGHT AGAINST MODERN ATTACKS?

<p>Despite rapid growth in online type, the majority Indonesian retail market is offline shopping because of households disperse across thousand cities and islands. However, the threat comes from corporatized modern retailers.  Typically, attacks from modern retailers in the form of franchised...

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Bibliographic Details
Main Authors: Rachmadi Agus Triono, Zuliani Dalimunthe, Helman Arif
Format: Article
Language:English
Published: Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI) 2018-06-01
Series:AFEBI Management and Business Review
Online Access:http://journal.afebi.org/index.php/ambr/article/view/128