Importance of Storytelling: How to Create More Resilient Cultural Heritage?
A well-told story has always been the cornerstone of good marketing and business, that is, »sales« and products and destinations. Faced with increasing competitiveness and increasingly demanding visitors seeking active nature tourism and integrated facilities, tourism stakeholders face the challenge...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Christian Academic Circle
2020-01-01
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| Series: | Nova Prisutnost |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/357998 |