The multichannel strategies in terms of internationalization of retailers
The intensive processes of globalization of markets lead to the expansion of global retailers that build their new competitive advantage on the market. On changes in competition, in terms of market globalization, affects internationalization of retailers. The internationalization is becoming an inno...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2015/0350-21201533361K.pdf |