Choice Criteria for Private Tertiary Programs at a Private Higher Education Institution
The objective of this study is to examine key determinants that influence students’ choice in selecting a program. The theoretical framework was adapted from Chapman’s (1981) and Cubillo, Sanchez and Cervino’s (2006) models. Our study of students’ choice criteria was conducted using the survey qu...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UiTM Publisher
2007-12-01
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| Series: | Asian Journal of University Education |
| Online Access: | https://www.rmc.uitm.edu.my/images/stories/AJUE/vol3-no2/bab%206.pdf |