Analýza konkurenčního prostředí jako nástroj strategického managementu
Purpose of the article: The competitive environment is an important tool in Strategic Management. It is, therefore, necessary to deal with its analysis. The purpose of this paper is to show the use of Competitive Analysis in the course of the practical application of Porter’s Model. The initial appr...
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| Format: | Article |
| Language: | ces |
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Faculty of Business and Management
2014-07-01
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| Series: | Trendy Ekonomiky a Managementu |
| Subjects: | |
| Online Access: | https://trends.fbm.vutbr.cz/index.php/trends/article/view/271 |