Marketing Aspect of Banking Competition
The aim of the article is to study the need for application of marketing tools in order to improve competitiveness and competitive advantages of banks. By analyzing, systematizing and summarizing the scientific works of many scientists, the relationship between the competitiveness of the commerci...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2015-03-01
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| Series: | Problemi Ekonomiki |
| Subjects: | |
| Online Access: | http://www.problecon.com/_inc/kachka_pdf.php?year=2015&volume=3_0&pages=208_215&abstract=2015_03_0%27))%20{return%20false} |