Influence of innovation in the customer-supplier re lationship on competitive advantage

RQ: The excellence of a company is also the result of the relationship to the supplier. A good relationship is shown on the results in developing innovative ideas. In this study we were interested in the relations between the buyer and the supplier and how this effects their innovation development,...

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Bibliographic Details
Main Authors: Božidar Lenarčič, Franc Brcar
Format: Article
Published: Faculty of Organisation Studies, Novo Mesto 2012-10-01
Series:Revija za Univerzalno Odličnost
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