Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies

Influence of Sales Promotion Techniques on Consumers’ Purchasing Decisions at Community Pharmacies

This research aims to identify the most prevalent and impactful sales promotion tools used by pharmaceutical companies on consumers’ purchasing decisions at community pharmacies. A cross-sectional study design was carried out using the non-repeated random sampling technique. Standardized q...

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Bibliographic Details
Main Authors: Younes Ben Said, Nicola Luigi Bragazzi, Natalia Valeryevna Pyatigorskaya
Format: Article
Language:English
Published: MDPI AG 2019-11-01
Series:Pharmacy
Subjects:
pharmaceutical sales promotion
consumer’s purchasing decision
prevalence and effectiveness of marketing techniques
Online Access:https://www.mdpi.com/2226-4787/7/4/150

Internet

https://www.mdpi.com/2226-4787/7/4/150

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