Research of marketing effectiveness of the enterprises of oil and gas complex of Ukraine
It is researched that most enterprises of oil and gas complex don’t pay attention to the effective usage of marketing concepts, and this leads to a utilitarian approach towards management and solving of short-term problems. However, using marketing technologies in the production of oil and gas secto...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
PC Technology Center
2016-03-01
|
| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
| Subjects: | |
| Online Access: | http://journals.uran.ua/tarp/article/view/66060 |