MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE THROUGH THE COMPETITIVE ADVANTAGES OF BATIK SMEs

MARKET ORIENTATION TO IMPROVE MARKETING PERFORMANCE THROUGH THE COMPETITIVE ADVANTAGES OF BATIK SMEs

The purpose of this study was to investigate competitive advantage as a mediator of the effect of market orientation on the marketing performance of Batik UKM in Malang. The population of this research is 100 batik SME owners in Malang. Sampling in this study uses saturated / census sampling, meanin...

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Bibliographic Details
Main Author: M. Taufiq Noor Rokhman
Format: Article
Language:English
Published: University of Brawijaya 2019-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
marketing performance
competitive advantage
market orientation.
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1534

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1534

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