Integrity in higher education marketing and misleading claims in the university prospectus: what happened next…and is it enough?
Abstract In 2013 this journal published the paper ‘Integrity in Higher Education Marketing: A typology of misleading data-based claims in the university prospectus.’ It argued that UK universities were using data and statistics in a misleading way in their advertising and proposed a nine-part typolo...
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| Format: | Article |
| Language: | English |
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BMC
2018-06-01
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| Series: | International Journal for Educational Integrity |
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| Online Access: | http://link.springer.com/article/10.1007/s40979-018-0026-9 |