PURCHASING EXPERIENCE AND REFERENCE GROUP FOR PURCHASING DIGITAL MARKETING PRODUCTS

Consumers are the company's biggest asset. If a business wants to continue to grow and develop, the business actor must be able to understand and understand the desires of the various consumers. The purpose of this study is to describe the purchasing experience and reference groups that are use...

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Bibliographic Details
Main Authors: Pariasa I.I., Pertiwi V.A., Hardana A.E.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2021-02-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: