Zastosowanie metody conjoint w analizie preferencji klientów biur podróży
The conjoint method is often used in marketing research to classify, analyze and measure customer preferences for products. Thanks to its application, it is possible to obtain information on the most preferred combinations of product characteristics from the point of view of the buyer without asking...
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| Format: | Article |
| Language: | English |
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Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2018-03-01
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| Series: | Ekonomiczne Problemy Usług |
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| Online Access: | https://wnus.edu.pl/epu/pl/issue/905/article/14963/ |