The impact of mobile marketing in airport
Purpose: This paper seeks to analyze the effects of mobile marketing tool at airports and passengers. Design/methodology: This research approach consist of going through data files and bibliographical sources in search of information gathered by authors, institutions and organizations regarding ou...
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| Format: | Article |
| Language: | English |
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OmniaScience
2016-02-01
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| Series: | Journal of Airline and Airport Management |
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| Online Access: | http://www.jairm.org/index.php/jairm/article/view/39 |