Gaps in studies of culture impact on consumer behavior: Orientations for future research
The purpose of the article indicates the research gaps in studies about that how the culture impact on the consumer behavior. The research suggests that it is right way to carry out in cultural studies. The approachs of this article are hofstede’s theory, and experimental researchs in the world. Thi...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-10-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1084 |