Macho and coquette? Stereotypes of men and women portrait in advertising message
In today's world advertising is omnipresent. The advertising messages became an inseparable element of the everyday experience, permeating this experience on a massive scale. The medium is however equally controversial, with most of the criticism centring on the means through which advertising...
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| Format: | Article |
| Language: | English |
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WSB University in Torun
2013-12-01
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| Series: | Torun Business Review |
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| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/228 |