Estimating Individual Preferences in the Music CD Market
This research proposes a model to analyze individual customer preferences using purchase records such as Point-of-Sales (POS) data. To some extent, we can identify the interests of customers from their demographics. Consumers are, however, essentially heterogeneous. It is difficult to determine indi...
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| Format: | Article |
| Language: | English |
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Global Business Research Center
2008-12-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/7/0/7_19/_pdf/-char/en |