Fungsi Mediasi Kepercayaan pada Pengaruh Kepuasan terhadap Loyalitas Pelanggan
The purpose of this study is to verify the mediating role of trust on the linkage of customer satisfaction toward customer loyalty. The data for this study were collected through a survey of 216 bank customers in Makassar, and the responses were analyzed to assess the linkage of customer satisfactio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2021-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/94/pdf |