Impact of Socially Responsible Marketing on Consumers� Behaviour
The present paper analyzes the impact of socially responsible marketing on consumers� behaviour. In this context, special attention was devoted both to certain aspects related to the previous ecological behaviour of consumers and to the consequences of this type of behaviour influenced by various ex...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2016-07-01
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| Series: | Risk in Contemporary Economy |
| Online Access: | http://www.rce.feaa.ugal.ro/images/stories/RCE2016/CristacheIstrate.pdf |