Contextual information about the Peruvian national ingroup and its effect on attitudes towards a novel brand
The effect of contextual information about the national ingroup on explicit and implicit attitudes towards a novel brand was studied on a sample of university students from the Lima Metropolitana area (n = 59). The results show that the negative information about the ingroup exerts more influence on...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de San Martín de Porres
2018-12-01
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| Series: | Liberabit |
| Subjects: | |
| Online Access: | http://ojs3.revistaliberabit.com/index.php/Liberabit/article/view/155 |