Brand Personality of Tehran Tourism Destination and Tourism Destination Trust: Mediatory role Tourist Self-Concept Congruity
By looking at the foreign exchange earnings of world-famous tourism destinations, it can be said that tourism loyalty is one of the most important criteria that can determine the success of tourism destinations. Therefore, tourism destinations can present themselves as a strong and unique brand to a...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2019-11-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_10603_1ef2b82c67004d9bf154b00b0cb386fe.pdf |